William Woods University

New Vice President of Enrollment Management appointed at William Woods University

Groves named new Vice-President of Advancement

Dr. Jahnae H. Barnett, President of William Woods University (WWU), today announced the appointment of Jennifer Crump of Ashland as the university’s new Vice President of Enrollment Management, effective November 30, 2020. Crump will replace Kathy Groves, who will now serve as the university’s Vice President of Advancement, effective immediately.

Jennifer Crump

Crump joins the WWU administration with nearly 15 years of experience in college admissions and enrollment management. In her new cabinet-level role at William Woods, she will be responsible for leading the university’s efforts in undergraduate, graduate and online student recruitment and enrollment.

Crump’s extensive experience includes serving as Associate Director of Admissions and Adjunct Faculty member at Central Methodist University in Fayette, Mo., where during her tenure, she and her staff achieved a 10 percent increase in enrollment; and 11 years (2006-2017) in the Admissions department at Columbia (Mo.) College, where she reached the level of Assistant Director of Admissions. She is also past President of the Executive Board of the Missouri Association of Collegiate Registrars and Admission Officers (MACRAO).

Kathy Groves

Groves brings 15 years experience at William Woods to her new position on campus. Since joining WWU in 2006, she has now served as Director of Human Resources, Vice-President of Administration and Vice-President of Admissions.  

“We are fortunate to have an accomplished enrollment management professional of Jennifer Crump’s caliber joining our leadership team here at William Woods,” said President Barnett. “Her many years of experience in college admissions and enrollment, particularly at institutions that are similar to ours, will be extremely valuable to WWU. Together with Kathy Groves, transitioning to lead our Advancement efforts, we are well-positioned for the foreseeable future to engage with potential students, alumni, and donors,” she said. Crump received her Bachelor of Arts in Psychology (2007) and Master of Science in Criminal Justice (2017), both from Columbia College.