WWU to Offer Professional Enhancement Programs

After a dozen years of offering degree programs for working adults, William Woods University plans to expand into the non-degree, professional enhancement area.


The university will begin providing professional enhancement programs in business through its Graduate and Adult Studies program in February. Programs in education would follow at a later date.


“This is a great opportunity to build life-long relationships with our alumni, build upon the respect earned in the communities we currently serve and possibly open up opportunities to expand in new markets,” Wayne Keene, WWU’s director of professional enhancement programs, said.


Keene said he is working to develop three business programs:


· Presidential Series in Executive Studies


· Presidential Series in Small Business Administration


· New Manager Training Seminar


The executive studies program will be a 30-week, non-credit program designed for middle to upper-level managers wanting to refresh or expand their knowledge base. Courses offered will include negotiating skills for managers, conflict resolution, change management, project management, finance for non-financial managers and corporate strategy.


“This program caters to executives looking to stay current with changing business trends,” Keene explained.


The small business administration program also will be a 30-week, non-credit program. It will be designed for small business owners and managers, and will include courses on small business solutions, budgeting for managers, small business finance, marketing and sales strategy, customer service and small business taxation.

“The continued growth of small business creates opportunities for professional development,” Keene said. “Many small business owners are technically proficient in what they offer, yet would like more training in managing the business aspects of their endeavor. We have put together a program that addresses this need for practical knowledge without the desire for committing to working on an initial degree or an additional one.”


Both the executive studies and small business administration programs will be structured the same as WWU’s successful cohort model used in Graduate and Adult Studies, allowing for group interaction and active learning. The classes will be facilitated by a combination of working professionals and full-time educators.


Classes will meet one night per week or Saturday mornings at William Woods University’s facilities in Columbia or Jefferson City. Each course will run five weeks and cost $495. Participants may choose to take one or more courses or the entire 30-week series. Successful completion of an entire series will be rewarded with the Presidential Certificate.


The new manager training seminar, on the other hand, will be a two-weekend seminar. It will be designed to equip the new manager with the skills needed for successfully transitioning to management. Groups will meet on two alternate Saturdays from 8 a.m. to 3 p.m. in Columbia, Jefferson City or Fulton. Cost of the seminar will be $200.


Preferred pricing for all the programs will be available for companies with multiple participants.


Future plans, according to Keene, include “adding program offerings in fields where we see need and opportunity.” Potential fields include paralegal, American Sign Language, early childhood and medical education.


For more information, contact Keene at 573-592-4286 or wayne.keene@williamwoods.edu.