William Woods University junior Bridgette Doig of San Diego, Calif., was named Marketing Student of the Year at the 50th Annual American Marketing Association conference. She also received the $1,000 Gerald Koetting Scholarship award at the conference Feb. 25 in St. Louis.
The competition was state-wide and included more than 200 students. Doig was required to submit a résumé, cover letter, an example of her marketing work and a letter of recommendation from a member of WWU’s marketing faculty.
Linda Duke, marketing instructor, expressed pride and excitement about Doig’s accomplishment.
“This is an amazing award and honor for both Bridgette and William Woods,” she said, to which WWU President Dr. Jahnae H. Barnett, replied, “Well, it is not ‘too’ amazing once you know our faculty, and once you have spent a little time with Bridget!! Congratulations to all–well deserved.”
“Our students at WWU are exceptional students,” Duke said. “Bridgette Doig winning first place at the AMA in St. Louis is yet another example of the outstanding students and education that William Woods has to offer.”
She added, “This is the first time in several years that WWU has entered a marketing student into this competition and as her marketing faculty I am probably more excited than Bridgette herself!”
Doig prepared for the conference through the real-world experience of starting her own website development business and by taking business classes at WWU. Her marketing internship in California last summer also helped prepare her for the competition.
“WWU prepared me for the conference by teaching me the necessary skills for the business and marketing world, teaching me how to write résumés and cover letters, and by having classes that put students in a real business setting,” said Doig.
Her favorite part of the experience was learning the various marketing techniques each company used to launch their products or services.
“I would recommend this conference to everyone who is interested in business and marketing,” she said. “It is such a great opportunity to learn and network.”
CUTLINE: William Woods University student Bridgette Doig is Marketing Student of the Year, a title she earned at the 50th Annual American Marketing Association conference in St. Louis.