WWU opens New York City trip to community

A visit to New York City may be on a number of holiday wish lists, and now William Woods University is offering the
opportunity to fulfill that dream.

A seven-day trip to the Big Apple, May 18-25, is open to
the community, as well as WWU students, faculty and staff. Students can participate
for enrichment or marketing credit.
 
“It’s a real eye opener,” David Forster, chair of the WWU
business division, said. “New York City is the most exciting city in the world,
and we get to see actual professionals at work…we see working companies.”
 
The trip, which Forster has been offering for more than 20
years, features marketing seminars on sports, fashion, advertising and
financial marketing. For the last few years, the group has visited Tommy
Hilfiger.
 
“We find out what all the fashions are going to be in two
years,” Forster said.  
 
Participants also visit Sports Illustrated, The Hat Shop (the
largest hat shop in the United States) and Van Wagner (an advertising
agency). 
 
“You get to learn about how people got their jobs, about the
various internship programs out there and about what is going on in the country
and the world,” Forster said.
 
“It’s a good opportunity,” Ilana Archuleta, a senior from Fulton,
said. “It’s a unique experience because it’s a big city and they are companies
that aren’t around here. And you learn about things that you can’t really learn
inside a classroom.”
 
“Getting to see the different organizations and how they run
them was really interesting,” Katherine Wortmann, a senior from Mexico, Mo.,
said.
 
Forster said that The Hat Shop tends to be every student’s
favorite seminar.
 
 “I liked her because
she talked about business but she also talked about our personal lives and how
we need to travel and see the world,” Archuleta said.”We got to try on hats.
Her session was more of a conversation than a lecture.”
 
The cost of $2,300 includes airfare to New York City, seven
days at the Wellington Hotel (in Time Square), a Metro pass for unlimited rides
on the subway, a Broadway play with upgraded seating, a picnic in Central Park,
a TV taping and additional site seeing.
 
“You would never ever get to experience the things you got to
with this amount of money,” Darien Horn, a junior from Fort Madison, Iowa,
said. “The days are jam packed, but the evenings you can wander and do what you
please.
 
Students can opt to take the trip for three hours of credit in
Bus 200, Marketing Field Studies in New York City. For more information, email
Forster at dforster@williamwoods.edu
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CUTLINES:
 
WWU students Katherine
Wortmann and Darian Lightfoot enjoy the sights in New York City, including the
Statue of Liberty.
 
Geralin Forster, Anna Farha, Sarah
Knapp, Katherine Wortmann, Professor Gayle Lampe, Professor David Forster, Darian
Lightfoot and Ashton Clark visit Theatre Circle, a shop featuring
Broadway-related merchandise.

Visiting
New York’s “Hat Lady” during last May’s trip to the Big Apple are (left to
right) Anna Farha, Katherine Wortmann, “Hat Lady” Linda Pagan, Darian
Lightfoot, Sarah Knapp and Ashton Clark. Visit the “Hat Lady” was one
of the seminars students attended during the week to learn about business and
marketing practices.