WWU graduate students showcase MBA project

Two William Woods
University graduate
students were selected to showcase their project
during the Regional Economic Development, Inc.
Entrepreneurial Summit earlier this year.

Michelle Ponce and
Hilary Davis, both of Fulton, entered REDI’s competition, IdeaBounce, which called for
individuals or teams in mid-Missouri to
propose a venture idea. From the hundreds of other entries, theirs was among 15 that were chosen
for the summit.
 
Both young women work at Central Technology
Systems in Jefferson City and are pursuing their Master of
Business Administration
(MBA) degrees through WWU’s Graduate College. They
are also both graduates of WWU’s Management Information Systems program.
 
During the final
competition, Ponce and Davis gave a two-minute speech before a panel of four
judges who came from
varied backgrounds.
 
Ponce and Davis came up
with their project
idea, Integrated Web Solutions, by
focusing on what they thought would gain the
attention of other people.
 
“We were tired of
hearing the typical MBA projects, so we wanted to do something a little different to
catch everyone’s
attention,” explained Davis. “We decided on what’s popular right now, what’s
catching everyone’s
attention, which is obviously
social media.”
 
Ponce added, “We also
focused on usability testing.”
 
While the William Woods
students didn’t win, they savored the experience.
 
 “Unfortunately we didn’t get it (the top
prize),” Davis said, “but we took it as a compliment that out of
hundreds of applicants we had the opportunity to participate.”

Xiaoke (Jessica) Cui, a senior in the
University of Missouri’s
Trulaske College of
Business School of
Accountancy, won top prize. She presented a product concept and prototype for a
specialized women’s shoe that easily
transitions from a half-inch heel to a 3.5-inch heel.
She developed the product to accommodate
women who wear
fashionable shoes while carrying a more functional pair for walking. A pair of
shoes that could do
both, she decided, would solve the
problem.
                                                           
CUTLINE:
Michelle Ponce (left) and Hilary Davis