William Woods University launches new website

play a large role in attracting prospective students to universities, so
keeping a website updated is essential. William Woods University s recently
launched new website has proven to be a success.

While pursuing his master of business administration
(MBA) degree, Bradley Prasuhn served as a graduate assistant for University
Advancement and started designing a new website for WWU.

In July, with his MBA in hand, Prasuhn joined
the staff as a full-time web designer and continued the process of launching a
new website.

We wanted to redesign the website, not just
for today, but also for the future, Prasuhn said.
Prasuhn noted that with the fast pace of
technology, websites are also being viewed mobile devices, which demand
flexibility. The new site provides improved flexibility for current and future
Kristina Bright, marketing and creative
director, added, Our university website is an essential piece of our
marketing. Most of the current generation of incoming students find their
chosen school while searching online.
One part of website redesign project was the
investment in a content management system (CMS). The CMS houses the web pages,
as well as creates a workflow for website editors, in order to provide a
unified website experience.
The CMS allows us to store only the files and
pages that are part of the website, which means things on the website are more
organized and uniform than they were before, Prasuhn said.
Getting the new website up and running was a
collaborative effort.
Shane Fountain, applications developer, worked
with Bright and Prasuhn for access to the internal network at William Woods.
Fountain also assisted Prasuhn in the exchange of template files with the
content management system company.
During a three-month period, Prasuhn and
student workers, Michael Brown and Danielle Propst, created, from scratch, web
pages in the new content management system. The new pages were then populated
with fresh content that each department and office had provided for their
section of the website.
Bright is excited about the potential the new
website has for drawing students to William Woods.
All of our recruitment materials drive
prospective students to our website, but if it’s not up-to-date, they will move
on and not come back to it. In the past, it was hard to find what you were
looking for on our website, but with all the improvements made, it is now easy
to navigate and search.
A screenshot of the William Woods University
website homepage.