FM Radio Station to Operate on Campus

William Woods University will be “on the air” around the clock by Aug. 25, according to the new WWU professor who will guide the development of the university’s new radio station.


“By the start of classes Aug. 25, we’ll be broadcasting 24/7,” Joey Goodsell, assistant professor of communication, said.


The station, operating as KWWU, will broadcast on 94.9 MHz with effective radiated power of 23 to 47 watts. That means the signal should be available within a three- to five-mile radius of the 90-foot tower that has been constructed on campus.


It is possible that it may be heard even further–perhaps throughout Callaway County—if conditions are right, Goodsell said.


The Federal Communication Commission awarded a license to William Woods in December 2001 for the construction and operation of a low-power on-campus FM radio station.


Funding for the station came from the William T. Kemper Foundation, in conjunction with the university. The Kemper Foundation also provided major funding for the Gladys Woods Kemper Center for the Arts, which opened in 1999 and houses the radio station.


The station will be an academic component of the division of visual, performing, and communication arts and will be used to support the instructional programs in communication.
“This radio station will provide our students with the unique opportunity to obtain on-air and technical experience, as well as experience in developing, producing and scheduling programs,” Jahnae H. Barnett, university president, said.

Paul Clervi, professor of art and chair of the division of visual, performing and communication arts, added, “We have the courses, but other than internships, we’ve had no vehicle to provide on-air experience. This will greatly enhance our curriculum through additional opportunities.”


The arts division will be responsible for incorporating the station as a resource within its academic programs, developing a general framework for campus utilization of the resource and operating the station, Clervi explained.


Three communication students will serve in managerial capacities for KWWU. Deidre Wood of Hallsville will be the general manager. Leah Novack of St. Louis will be the promotions and public service director. Megan Klein of Fort Smith, Ark., will be the music director.


“KWWU shows how the educational program at William Woods is growing, along with the student body, and offering new challenges and opportunities for communication students,” Wood, the general manager, said.


The musical format will be alternative/independent rock and Goodsell said this will mean that listeners will “hear songs not heard on community stations.” Bands that will be featured include Staind, P.O.D., Beck, Incubus and 311.


The station will be available for general campus and community programming, and students outside broadcasting and communication courses will have the opportunity to be involved with the station.


For instance, even though the regular format will be alternative/independent rock, there will be a country music show because students have requested one. According to Goodsell, other examples of planned programming include:


Quarrelling Couples—a modern-day version of the Newlywed Game, which will feature WWU student-couples as the contestants during a live show.


Technopop—featuring music traditionally heard at Rave parties.


Community Spotlight—showcasing Fulton and Callaway County community leaders, as well as WWU personnel.


Both Goodsell and Clervi foresee possibilities to link with the community to provide public service opportunities in the future. Programming could range from the broadcast of WWU athletic events to the production of an informational program by a Fulton club or civic organization.