The Federal Communication Commission has awarded a license to William Woods University for the construction and operation of a low-power on-campus FM radio station.
The station, operating as KWWU, will broadcast on 94.9 MHz with effective radiated power of 23 to 47 watts. That means the signal should be available within a three- to five-mile radius of a 90-foot tower that will be constructed on campus.
While the FCC requires the station to become operational within 18 months (by May 2003), the university hopes to have the station on the air well before that date, according to Provost Lance Kramer.
An actual target date has not been set.
“That will be a matter of equipment and personnel,” Paul Clervi, professor of art and chair of the division of visual, performing, and communication arts, said.
To be located in the Gladys Woods Kemper Center for the Arts, the station will be an academic component of the division of visual, performing, and communication arts and will be used to support the instructional programs in communication.
“We envision this radio station providing our students with the opportunity to obtain on-air and technical experience, as well as experience in developing, producing and scheduling programs,” Kramer said.
Clervi added, “We have the courses, but other than internships, we’ve had no vehicle to provide on-air experience. This will greatly enhance our curriculum through additional opportunities.”
The station will be available for general campus and community programming and students outside broadcasting and communication courses will have the opportunity to be involved with the station.
Both Kramer and Clervi foresee possibilities to link with the community to provide public service opportunities. Programming could range from the broadcast of WWU athletic events to the production of an informational program by a Fulton club or civic organization.
Clervi said no decision had been made on the type of music format.
“We’ll look at our curriculum and at students’ interests and needs and eventually develop a programming schedule from there,” he said.
The division of visual, performing, and communication arts will be responsible for constructing the station, incorporating it as a resource within its academic programs, developing a general framework for campus utilization of the resource and operating the station.
Looking ahead, Kramer said WWU would have the capacity to produce short pieces for syndication on topics within the university’s expertise. He mentioned horse-related information from the equestrian division as one example and pieces on Missouri history with Professor Gary Kremer as another.
“This creates a lot of possibilities,” he said