Experts to Speak about Utilizing Social Media in the Equine Industry

Many businesses today are utilizing social media to promote
their products and services. The equine industry is no exception.

William Woods University’s equestrian program will sponsor presentations
by Dr. Clair Thunes, founder of Summit Equine Nutrition, and Randi Thompson,
founder of Horse and Rider Awareness, at 7:30 p.m. Feb. 28 in the Library
Auditorium. The event is free and open to the public.
Thunes holds a Ph.D. in nutrition. In 2007, she founded
Summit Equine Nutrition to improve equine nutrition. She works to find a
healthy diet for a variety of horses. From the competition horse to a backyard
pet, Thunes works one-on-one with horse owners and their veterinarians to find
a healthy solution.
Thompson, an internationally known trainer and instructor,
has an extensive equestrian background. As founder of Horse and Rider
Awareness, she utilizes social media to advertise her training methods and
techniques. In 2010, she began sharing her techniques on Facebook and YouTube.
Currently, there are more than 300 videos available for training techniques.
In 2010, Thompson also created How to Market Your Horse
Business (HTMYHB). HTMYHB has won numerous awards, including winner of “2012
Social Media Examiners Top 10 Small Business Page,” finalist of “Great Facebook
Cover Contest” and Equine Social Media Awards. 
“We are excited to have Dr. Clair Thunes and Randi Thompson
visiting the WWU equestrian program,” Jennie Petterson, assistant professor and
western riding instructor at WWU, said. “Social media and web-based
entrepreneurship are hot topics in the equine industry, and our guests will be
speaking to students about their experience as engaged equine professionals.”
Dr. Clair Thunes
Randi Thompson